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Foundation Course (Spring 2019 edition)
Summary, Instructions and Video Tips
Course summary and instructions
Tips for using the online course (0:55)
Section 1: Introduction
Introduction section summary
Video lesson 1 - the why and how of the Foundation Course (5:18)
Video lesson 2 - challenges CEOs face when pitching investors (4:44)
Video lesson 3 - our solution to help you attack those challenges (9:41)
Video lesson 4 - goals and expectations (3:18)
Section 2: Investment Summary ("read me pitch")
Section summary and Template Investment Summary
Video lesson 1 - definition, purpose and goal of your Investment Summary (5:38)
Video lesson 2 - the Business Summary (1:39)
Video lesson 3 - the Problem (3:49)
Video lesson 4 - the Solution (1:32)
Video lesson 5 - Revenue Model (3:49)
Video lesson 6 - Total Addressable Market (9:11)
Video lesson 7 - Customers and Competitors (4:48)
Video lesson 8 - CEO background (4:25)
Video lesson 9 - Income Summary (3:02)
Video lesson 10 - Remaining Topics in the Investment Summary (6:03)
Section 3: Basic Presentation Skills
Section Summary - basic presentation skills
Video lesson 1 - basic presentation skills (4:17)
Video lesson 2 - basic presentation skills (4:25)
Section 4: Slide Deck ("listen to me pitch")
Plan for creating your slide deck as quickly and efficiently as possible
Template - downloadable slide deck templates
Video lesson 1 - goals, priorities and initial slides (9:10)
Video lesson 2 - revenue model, TAM and secret sauce (7:07)
Video lesson 3 - sales, marketing, competition, team (6:04)
Video lesson 4 - financials, use of funds, and conclusion (3:38)
Video lesson 5 - additional slides (4:50)
Tips - on creating slides and graphic design
Examples - Pitch decks by company stage
Tips - on getting feedback and practice
Section 5: Elevator Pitch
Section summary and e-book
Appendix
Recommended reading for further study
Video lesson 3 - sales, marketing, competition, team
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